![]() ![]() Still, as status symbols go, it is cheaper than a Hermès Birkin. And if you are lucky enough to outwit the list, you can expect to pay £24 for a session. They have waiting lists (the most popular classes involve hovering over a screen to secure your place). They each have their A-list fans (Michelle Obama and the first daughters were regulars at the Washington branch of SoulCycle during their White House years). There are 91 SoulCycle studios, all in North America, with a 92nd about to open in London, and they are to this fitness-obsessed decade what designer boutiques were to the 00s. This is SoulCycle, where you come to pedal your way to happiness. But there is no dancefloor, and no bar, just 55 exercise bikes screwed down in tight rows. ![]() The atmosphere, according to Oprah, is “spiritual”. The sound system is state of the art, the room is always packed, the lighting a dusky flicker of grapefruit-scented candle. There is a place on Sunset Boulevard where Oprah Winfrey celebrated her 60th birthday and Lady Gaga her 26th. ![]()
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